Built for the way real studios grow.
GroWell Referrals helps wellness studios grow through the most meaningful channel they already have: word-of-mouth.
Why GroWell exists
Running and growing a wellness studio shouldn’t feel like running a marketing department.
Over the years, we kept seeing the same thing across massage therapists, Pilates instructors, physios and small studio owners: people wanted to run referral programmes, but they rarely made it into the hands of clients in a simple, usable way.
Offers were hidden in an Instagram bio, buried in a newsletter, or mentioned once at the end of an email. Even when a client was motivated to refer, the journey usually stopped at a one-off form or message — and everything after that was manual.
Spreadsheets, email lists, printed cards, Messages threads — teams were doing their best, but there was no clear, consistent way for clients to invite friends, for staff to redeem offers, or for owners to see what was actually working. We believed something simpler should exist.
Built inside real studios, not a boardroom
GroWell Referrals comes from years of listening to studio owners and running operations ourselves.
We saw first-hand how difficult it was for non-marketers to manage growth programmes while juggling bookings, clients, timetables, team members, and the daily rhythm of a wellness space.
GroWell is shaped by that reality — not by enterprise software or overly technical solutions. It’s built for wellness professionals, by people who understand how studios run.
Why referrals are our focus
Word-of-mouth is one of the most honest, natural, and effective growth channels in the wellness world. It brings in clients who are already connected to your community and aligned with your values — but only if it’s easy for them to invite friends and know what happens next.
Most tools for managing referrals have been too complex, too expensive, or not aligned with everyday studio workflows. GroWell Referrals focuses on one thing: turning natural recommendations into a simple, trackable flow your team can use without changing how they work.
What we’re building
Right now, we’re focused on getting referrals right — giving clients their own referral link, letting friends sign up simply, making redemption at the front desk effortless with QR + PIN, and rewarding referrers automatically.
This is the foundation. And we’re building it with a small group of studios who want a clearer, easier, more human way to grow.
Join us in shaping the next chapter
If you’d like to help shape the next chapter of GroWell Referrals, we’d love to talk.